Sydney Olympic Games Opening Ceremony |
|
Leonie managed 35 performers and many volunteers for a very enthusiastic crowd of 20,000 Redfest party goers at Melbourne Park.
Coca Cola Redfest
Media Release 2000
For Sydney 2000, Coca-Cola shared the Spirit of the Olympic Games with fans internationally through Olympic Pin Trading, Coca-Cola Radio (which grew to nearly 60 participating stations) and the new "Coca-Cola Olympic Club: Sydney" and "Powerade-Aquarius Training Camp" - two similar, once-in-a-lifetime experiences for teens from around the world. Both international activities offered young participants unique, behind-the-scenes Olympic Games exposure, including use of state-of-the-art, Olympic Games-style facilities, tickets to Olympic Games events, meetings with Olympic athletes, and tours of Sydney's attractions and Olympic Games venues. In demonstrating to teens what it is like to be an Olympic athlete, Powerade-Aquarius Training Camp also featured sports clinics with athletes and coaches.
For host country citizens and visitors alike, Australia's enthusiasm for the Games was captured through Coca-Cola RedFest celebrations in Sydney, Melbourne, Brisbane, Adelaide and Perth, with live entertainment and big-screen presentations of the Olympic Games Opening Ceremony.
|
 |